Beaujolais

Talk radio is my guilty pleasure. I don't usually even care what they are talking about. Local talk radio in Chattanooga is interesting, because you have hosts who want to talk about progressive issues and fine wines, but you have an audience that might rather hear about NASCAR and how to make one's own muscadine wine.

Earlier this week, two hosts had a guest discussing a popular wine from the province of Beaujolais in France. I was only half listening because I generally take a quick look around the liquor store before picking up a bottle of Yellowtail. The hosts were about to take a call. What might this listener have to say about fine wines?

"Hey, how do ya spell that wine you were talkin about, that bolajay?"
"B.E.A.U.J.O.L.A.I.S"
"Oh okay, see I have that name registered on a fishin lure I made, but its spelled different."

Close call. The French Wine Industry wouldn't have known what hit 'em if that lawsuit had been filed.